The Four Levels of AI Maturity Explained

Caitlin Hefner
January 25, 2026
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5 min read

Businesses today are rushing to integrate AI into their operations in pursuit of efficiency and better outcomes — often with mixed results. The real challenge isn’t whether to use AI, but understanding how prepared an organization actually is to adopt it effectively. At AlphaAdvisors, we’ve spoken with leaders across industries who feel pressure to “deploy AI” quickly, sometimes driven by executive mandates, without a clear picture of what success looks like or what foundational elements must come first. These conversations led us to create a structured way to assess AI readiness and maturity.

The AlphaAdvisors AI Maturity Assessment

Our AI Maturity Assessment helps organizations benchmark their current state and identify clear, actionable next steps toward becoming an AI-driven organization. The assessment evaluates six core dimensions of AI readiness and produces an average score out of five for each. Based on these results, organizations are placed into one of four AI maturity stages:

  • Exploratory
  • Foundational
  • Competitive
  • Leader

These stages represent a progression many organizations follow as they move from experimentation to sustained, AI-driven advantage. Below, we walk through each stage, outlining what it means in practice and illustrating advancement with real-world examples.

Exploratory: Experimentation Without Structure

Organizations at the Exploratory stage are beginning to test AI tools and concepts. Efforts are often ad hoc and driven by individual teams rather than an enterprise strategy. While experimentation and curiosity are strengths at this stage, organizations typically lack consistent data practices, governance, and prioritization. As a result, AI initiatives struggle to scale or deliver measurable business impact.

Case Study: Alvarez & Marsal (A&M)

Alvarez & Marsal, a multibillion-dollar consulting firm, engaged AlphaAdvisors to move from AI exploration to a stronger foundational footing. Through a four-week “Today, Tomorrow, Next” assessment, we collaborated across four lines of business to identify priorities and requirements, facilitated workshops with IT and business stakeholders to surface high-value use cases, and evaluated more than 40 potential opportunities using our AI scorecard, assessing AI fit, complexity, and expected ROI. The assessment revealed that many needs could be addressed through existing tools such as Microsoft Power Automate or targeted training, allowing the organization to focus AI investment where it mattered most. Ultimately, three use cases were selected for AI-specific development. Results included a 25% increase in task completion speed, a 40% improvement in output quality as estimated by managers, and the creation of an AI-powered RFP tool that reduced first-draft time from four weeks to three hours.

Foundational: Building the Core for AI at Scale

The Foundational stage is where organizations begin putting essential building blocks in place to support AI in a sustainable way. This includes strengthening data infrastructure, establishing governance and operating models, aligning business and technical stakeholders, and clearly distinguishing which use cases truly require AI versus those better served by automation or existing tools. Organizations that invest in this stage focus on readiness over speed, ensuring future AI initiatives can scale responsibly and deliver real value.

Case Study: A Leading U.S.-Based Cybersecurity Company

A U.S.-based cybersecurity company with over $1 billion in annual revenue engaged AlphaAdvisors to strengthen its data foundation in preparation for broader AI adoption. Over an eight-week engagement, we conducted proprietary data operations and governance maturity assessments, identified opportunities to optimize the company’s data architecture, established a scalable data governance operating model, and developed a phased, three-stage implementation roadmap. As a result, the organization streamlined data practices across cross-functional teams, reduced long-term costs through technology optimization, improved readiness for future AI initiatives, and increased its ability to make consistent, data-driven decisions.

Competitive: Operationalizing AI for Business Advantage

Organizations at the Competitive stage have moved beyond foundational readiness and are actively deploying AI in support of clear business objectives. Leadership teams understand how AI fits into organizational strategy, employees are engaged in adoption, and AI initiatives are governed, measured, and refined. At this stage, AI becomes a repeatable capability rather than a collection of isolated pilots.

Case Study: UiPath

UiPath, already established in automation technology, expanded its platform by integrating advanced AI models to enhance intelligence and flexibility. With strong executive sponsorship and a clear strategic vision, UiPath successfully transitioned from a Competitive organization to an AI Leader, using AI not merely as an enhancement, but as a core differentiator in its product and market positioning.

Leader: Setting the Pace for AI Innovation

Organizations at the Leader stage are at the forefront of AI integration and innovation. They continuously evolve their data platforms, governance models, and AI capabilities while exploring new applications across the business. At this level, the challenge is no longer whether AI can deliver value, but how to scale it responsibly, sustainably, and creatively. While there is no single prescribed next step for AI Leaders, their practices often set the standard for others seeking to advance their own AI maturity.

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